Greener Pastures
Sure, now you love Shrek. But think back to that first time you heard the title. Didn't it conjure up gross images of dislodging unwanted particles from
Consumer Marketing
Internet: You’ve Got Results!
There probably isn't anyone unfamiliar with the line, You've got mail. Heck, they even named a movie after it. America Online had the country again mimicking
Talk Like an Egyptian
Artie Scheff knew a two-part miniseries called Egypt: Beyond the Pyramids might be perceived as can we say it? a bit of a snoozer. But The History Channel's
New and Noteworthy Tools
MAKING A SPLASH With 75 percent of the earth covered by water, Edison, NJ-based Aquatising figures its brand of water-oriented marketing can't miss. The
Products
Below the Belt Didn't know that today's cool teens wear their shorts with the waistband turned down? Virginia Beach, VA-based Boxer Rebellion does. The
Kicking Field Goals
It's not easy getting from Colorado Springs, CO, to Columbia, SC, in 48 hours at least for an 18-wheeler and two vehicles filled with 12 field staffers.
Sponsorship Touchdowns
The National Football League, New York City, shook up its sponsor ranks in March with what are believed to be the largest deals in sports sponsorship
The Class Menagerie
The rich are different than you and me, declared F. Scott Fitzgerald. But they're becoming less so at least for marketers, who have seen a blurring line
That’s Amore
Victoria's Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking
Backward to Basics
Dates, after all, should be intimate affairs. Six years ago, when Miller Brewing Co. launched Blind Date a sweepstakes awarding 500 winners a trip and
