Music: That’s Amore
Victoria's Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking
Consumer Marketing
Best Overall Campaign: Greener Pastures
Sure, now you love Shrek. But think back to that first time you heard the title. Didn't it conjure up gross images of dislodging unwanted particles from
Knowledge is a Click Away
YOU'VE BEEN ASKED to evaluate a new slate of promotion agencies; it's finally time to implement that sampling program you've been considering; you're
TV, Cable: Talk Like an Egyptian
Artie Scheff knew a two-part miniseries called Egypt: Beyond the Pyramids might be perceived as can we say it? a bit of a snoozer. But The History Channel's
Hire Education
BMW of North America's Hire Film Series won two Gold awards on its way to being named the best campaign of 2001 in the Promotion Marketing Association's
You’ve Got Results!
There probably isn't anyone unfamiliar with the line, You've got mail. Heck, they even named a movie after it. America Online had the country again mimicking
TV, Broadcast: Never Say Die
When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never
A Giant Awakens
Unilever will devote more money to sponsorships globally. The packaged-goods giant plans to increase ties to high-profile sports, entertainment, and cultural
Calls to Action
Category management has a new acronym. Cannondale Associates calls it Consumer Marketing at Retail (CMAR), a hybrid of solution selling and category management
A Fairy Tale Ending: The Entertainment Marketing Awards
Things are looking very green this year. Never before has one property so thoroughly dominated PROMO's Entertainment Marketing Awards the way DreamWorks
