Agency Rankings, 1-25

Posted on by Chief Marketer Staff
  1. GMR Marketing

    5000 South Towne Drive, New Berlin, WI 53151

    Phone: 262-786-5600
    Fax: 262-784-7560
    Ownership: Omnicom Group
    CEO: Gary Reynolds

    Key Clients: Coleman Co., Microsoft Corp., Miller Brewing Co., Visa USA, Wm. Wrigley, Jr. Co., Johnson & Johnson, Maytag, Mercedes-Benz, PepsiCo, Philip Morris

    At a Glance: The industry-shifting trend toward event marketing has benefited no company more than GMR, which long has been considered the “King of the Road” when it comes to mobile tours. The shop’s profile was even higher than usual in 2001 as it escorted Microsoft Xbox on its massive launch tour (and earned a few Reggies along the way). A drive-and-dine campaign for Mercedes-Benz showed it still has the light touch, too. New business last year included work for Sprint, Alltel, Intel, Johnson & Johnson, Michelin, and the Dallas Cowboys. The jewel of Omnicom’s Diversified Agency Services network (see pg. 42).

    Net Revenue

    2001: $49,107,586
    2-Yr Growth ’99-’01: 91%
    Agency Age: 23
    Net Revenue/Employee: $154,426

  2. 141 Communicator

    54 West Hubbard, Chicago, IL 60302

    Phone: 312-527-3900
    Fax: 312-527-4344
    Ownership: Cordiant Communications Group
    CEO: Jay Farrell

    Key Clients: Allied Domecq, Brown & Williamson, Danbury Mint, Jim Beam Brands, Kraft Foods, S.C. Johnson, Shell Vacation Club, Sony Corp. of America, Unilever, Dr Pepper/Seven Up

    At a Glance: Life as part of parent (since September 2000) Cordiant Communications’ 141 Worldwide network has been fruitful for Communicator, which gained work from global clients British American Tobacco and Allied Domecq through the alliance. Closer to home, the shop picked up business from Unilever, Hyundai, Sunoco, and Wendy’s. Worked with ad agency FCB to create an innovative (and Reggie-winning) DiGiorno Pizza campaign for Kraft Foods — a client since 1982. Showed it can keep up with the times in an award-winning online effort for Microsoft Messenger. This full-service shop has made the transition to major player well.

    Net Revenue

    2001: $39,400,000
    2-Yr Growth ’99-’01: 110%
    Agency Age: 23
    Net Revenue/Employee: $187,000

  3. DraftWorldwide, Inc.

    633 North St. Clair Street, Chicago, IL 60611

    Phone: 312-944-3500
    Fax: 312-944-3566
    Ownership: Interpublic Group of Companies
    CEO: Howard Draft

    Key Clients: American Express, Avis, Brown-Forman Beverage Co., Burger King, Coca-Cola Co., Compaq, Eli Lilly, General Motors, HBO, Kellogg Co.

    At a Glance: The economic downturn had a dual effect on Draft: Not only did it force some U.S. clients to tighten belts, but it also put the brakes on the aggressive acquisition strategy that had contributed to recent growth. The shop finally structured its main business units (KBA, Group III Promotions) into a single P&L last year, but a brief attempt at establishing a distinct promotion name (Surge @ Draft) was scrapped in early 2002. Work with Burger King and Kellogg (the latter earned Reggie honors in March) keep Draft in the spotlight. Added premium sourcing capabilities last fall by grabbing staffers laid off by faltering Simon Marketing. (Is Burger King calling?)

    Net Revenue

    2001: $299,178,000
    2-Yr Growth ’99-’01: 25%
    Agency Age: 24
    Net Revenue/Employee: $96,509

  4. Momentum North America

    6665 Delmar Boulevard, Suite 300, St. Louis, MO 63130

    Phone: 314-721-4100
    Fax: 314-721-4222
    Ownership: Interpublic Group of Companies
    CEO: Mark Shapiro

    Key Clients: American Express, Anheuser-Busch, Aurora Foods, Boise Cascade Office Products, Brown-Forman, General Motors, Gillette Co., Roche Pharmaceuticals, Sanford Corp., Coca-Cola Co.

    At a Glance: Momentum was relatively quiet during its reign as Agency of the Year. (It won but two PRO Awards last fall and a single Reggie — far less than in recent years.) Apparently, no news is good news: It had one of the strongest years of any agency, posting organic growth of 10 percent. Continued to hone the capabilities portfolio by acquiring Imagewerks, Festival Marketing, and Axis Creative during the year. Scored work from Minute Maid and Marriott in 2001, Pennzoil and International Truck in 2002. Currently handling ads and all for the launch of Bacardi Silver.

    Net Revenue

    2001: $55,482,686
    2-Yr Growth ’99-’01: 39%
    Agency Age: 18
    Net Revenue/Employee: $138,361

  5. Colangelo Synergy Marketing

    28 Thorndall Circle, Suite 300, Darien, CT 06820

    Phone: 203-662-6600
    Fax: 203-662-6601
    Ownership: Independent
    CEO: Robert Colangelo

    Key Clients: American General Financial, Clorox Co., Guinness UDV, Kemper Insurance Co., Kraft Foods, Newman’s Own, Pepperidge Farms, Perrier, Spalding Sports Worldwide, Unilever

    At a Glance: New-business wins from Ghirardelli, Nexstar Financial Services, Topps, and Canandaigua Wine (the first two as agency of record) was a major factor in Colangelo’s 26-percent revenue growth last year. The shop picked up assignments for Nabisco’s Milk Bone and Stella D’Oro brands after long-time client Kraft (since 1993) bought Nabisco. Campaigns for Kraft and Guinness UDV show it is equally comfortable with trade and consumer promotion; helped the former gain strong retailer support through online activity, and the latter launch Smirnoff Ice with a broad range of tactics. One of the few remaining independents that consistently places near the top of the rankings.

    Net Revenue

    2001: $16,705,124
    2-Yr Growth ’99-’01: 97%
    Agency Age: 9
    Net Revenue/Employee: $159,096

  6. Marketing Werks

    111 East Wacker Drive, Suite 3000, Chicago, IL 60601

    Phone: 312-228-0800
    Fax: 312-228-0801
    Ownership: Independent
    CEO: Julie Guida, Scott Moller

    Key Clients: Archer Daniels Midland, ASE Consumer Products, BSMG/Schick, Discover Financial Services, Hershey Foods Corp., Lego Systems, Saucony Shoes, Shoe Carnival

    At a Glance: This small shop (26 employees) first generated buzz by handling the iconic Hershey Kissmobile tour (now six years old). It now has a small but eclectic list of clients who have a habit of coming back for more (the Kissmobile begat the current Jammin’ with Jolly Rancher tour, for instance). In 2001, took new client Discover Card on a blitz through football-crazed campuses in a tie-in with ESPN’s College GameDay, and used endorsement deals with professional skateboarders to add street cred to Lego’s Bionicle Tour. The trick now will be to break out of the mobile marketing niche (see pg. 79).

    Net Revenue

    2001: $3,059,994
    2-Yr Growth ’99-’01: 177%
    Agency Age: 15
    Net Revenue/Employee: $117,692

  7. BEN Marketing Group

    One Stamford Landing, Suite 210, Stamford, CT 06902

    Phone: 203-969-1311
    Fax: 203-969-1309
    Ownership: Panoramic Communications
    CEO: Chuck Nardizzi

    Key Clients: Bass Hotels & Resorts, CIBA Vision, Coca-Cola Co., Novartis, Clairol, E-Trade, Lowe’s Companies, Murray Biscuit Co.

    At a Glance: The former Block & Nardizzi (a charter member of the PROMO 100) has never sought the aggressive growth or acquisition strategies of so many other leading agencies. Perhaps that’s why the shop made it through the troubles of 2001 with both its coffers (a five-percent rise in net revenues) and its client roster (gained project work from Stamford neighbor Clairol) larger than before. A healthy jump in business in 2000 — when work initiated for Lowe’s, E-Trade, and Murray Biscuit — also helped keep things steady. BEN’s bread and butter is the Coke account: It helped launch Dasani water last year and Vanilla Coke this spring (see pg. 73).

    Net Revenue

    2001: $16,100,000
    2-Yr Growth ’99-’01: 75%
    Agency Age: 13
    Net Revenue/Employee: $125,781

  8. DVC Worldwide

    44 Whippany Road, Morristown, NJ 07960

    Phone: 973-775-6700
    Fax: 973-775-6701
    Ownership: Independent
    CEO: George Valva

    Key Clients: Nestlé, Britvic, AT&T, BP/Castrol, CBS, Dermal, Electronic Arts, Federal Mogul, Georgia Pacific, GlaxoSmithKline

    At a Glance: A $100 million cash infusion from investor Lake Capital at the end of 2000 let DVC quickly earn its new “Worldwide” moniker last year, as the agency acquired two businesses — and $50 million in net revenues — through two U.K. acquisitions. Organic revenues at the “old DVC” were relatively flat at $38.8 million, as new AOR business from Polaroid and GlaxoSmithKline and a few project assignments overcame a slight dip in spending by existing clients. Laid off about eight percent of the Morristown staff last summer — an innocuous amount compared with some other agencies its size.

    Net Revenue

    2001: $91,827,200
    2-Yr Growth ’99-’01: 175%
    Agency Age: 17
    Net Revenue/Employee: $75,640

  9. CMI

    1 Meadowlands Plaza, Suite 1501, East Rutherford, NJ 07030

    Phone: 201-507-1122
    Fax: 201-507-9085
    URL: N/A
    Ownership: Clear Channel Worldwide
    CEO: Charlie Horsey

    Key Clients: Animal Planet, Coca-Cola, Polaroid, Avon Products, DaimlerChrysler Racing, Earthlink, Electronic Arts, Federal Express, Ford Racing, Genuity

    At a Glance: A very strong 2000 — when parent Clear Channel consolidated its event marketing assets (June 2001 PROMO) — was one reason CMI climbed even higher in the rankings despite an eightpercent dip in revenues last year. But the other was the shop’s exceptional field work, which included bringing Coca-Cola’s Harry Potter tie-in to life through a cause-minded reading tour. Still establishing itself within the Clear Channel empire, through which it hopes to bring clients radio promotions, venue activity, and access to entertainment properties. Chief executive David Paro’s departure put chief operating officer Horsey at the agency’s helm.

    Net Revenue

    2001: $18,930,000
    2-Yr Growth ’99-’01: 127%
    Agency Age: 20
    Net Revenue/Employee: $153,902

  10. The Zipatoni Co.

    555 Washington Avenue, St, Louis, MO 63101

    Phone: 314-231-2400
    Fax: 314-231-6622
    Ownership: Interpublic Group of Companies
    CEO: Jim Holbrook

    Key Clients: Miller Brewing Co., Bacardi, Chicken of the Sea, Dreyer’s Grand Ice Cream, Energizer, Keebler Foods, Kinko’s, Lego Systems, Motorola, Quizno’s

    At a Glance: A slight bump in 2001 revenues came mostly from additional business at existing clients, although the ubiquitous pitchers did pick up work from Michelin, Cadbury, and Cernium last year. An MTV tie-in for Motorola earned awards in three different industry competitions. The “for sale” sign outside the headquarters of flagship account Miller had industry tongues wagging, but Zip got a new contract in early 2002. Last fall, became a full-fledged member of Interpublic (which acquired the remaining 51 percent it didn’t already own) and opened a New York City office in conjunction with sister sports marketing agency Octagon.

    Net Revenue

    2001: $28,010,755
    2-Yr Growth ’99-’01: 30%
    Agency Age: 18
    Net Revenue/Employee: $146,653

  11. Ryan Partnership

    50 Danbury Road, Wilton, CT 06897

    Phone: 203-210-3000
    Fax: 203-210-7926
    Ownership: Independent
    CEO: David Ryan

    Key Clients: Bank One, G.E. Capital, Gevalia Kaffe, Heineken USA/Canada, J&J Merck, Lipton, Mission Foods, Mott’s, Perrier Group of America, Unilever HPC

    At a Glance: The PROMO 100’s last large independent, Ryan posted revenue growth in 2001, a year in which it took home top PRO Awards honors for its work with G.E. Financial Assurance and was one of the most prolific shops around. Client consolidation has hurt, as long-standing AOR relationships ended with Nabisco (last June) and Pillsbury (in March 2002). MasterCard and J&J Merck also went elsewhere. Scored one for the plus side by winning the Subway Restaurants’ P-O-P account this spring. Went the high-tech route in early 2001 by introducing ConsumerPOV, an online research tool for assessing promotional concepts.

    Net Revenue

    2001: $49,234,000
    2-Yr Growth ’99-’01: 20%
    Agency Age: 18
    Net Revenue/Employee: $157,297

  12. The Promotion Network

    9400 No. Central Expressway, Suite 1500, Dallas, TX 75231

    Phone: 214-692-1522
    Fax: 214-692-8316
    Ownership: Omnicom Group
    CEO: Roger Winter

    Key Clients: 7-Eleven, ConAgra, ESPN, Gatorade/Quaker, Nabisco, Orbitz, Philip Morris, Rand McNally, Schieffelin & Somerset

    At a Glance: Founder and ceo Roger Winter’s mistrust of trade journalists (justifiable, we’ll agree) kept him from entering the PROMO 100 before this year. The Promotion Network’s understanding of the retail scene — which manifested itself in both revenue growth (40 percent since 2000) and new business (7-Eleven and Moet Chandon last year) — sent it straight to the upper echelon. Most of its high-profile (and award-winning) work has been with Gatorade (a client since 1995) and Nabisco (since 1997). Showed its chops outside the store by creating a mobile tour for ESPN. Received the proverbial “offer it couldn’t refuse” from Omnicom last fall (see pg. 80).

    Net Revenue

    2001: $13,279,660
    2-Yr Growth ’99-’01: 40%
    Agency Age: 19
    Net Revenue/Employee: $175,926

  13. Frankel

    111 E. Wacker Drive, Chicago, IL 60601

    Phone: 312-552-5000
    Fax: 312-552-5400
    Ownership: Publicis SA
    CEO: Jim Mack

    Key Clients: AT&T Wireless, Centers for Disease Control, eBay, Fleetwood Homes, McDonald’s, Morton’s, Nestlé, Safeway, Tropicana, United Airlines, Visa

    At a Glance: If it was bad in 2001, it happened to Frankel. The agency was one of the first to brace for the coming recession with a first-quarter downsizing, then finished the year with a major restructuring that eliminated more than 100 staffers. Frito-Lay moved its account to Pepsi agency TLP after a shootout prompted by PepsiCo’s desire to consolidate; Frankel’s three-year relationship with Frito-Lay had produced numerous accolades. Hoping to hold onto the U.S. Postal Service, which initiated a review in early 2002. Recently scored assignments from ConAgra, Symantec, Kohl’s, CVS, and Clorox. Acquired field agency Creative AIM last fall.

    Net Revenue

    2001: $89,826,000
    2-Yr Growth ’99-’01: -5%
    Agency Age: 40
    Net Revenue/Employee: $177,873

  14. Wunderman

    285 Madison Avenue, 12th Floor, New York, NY 10017

    Phone: 212-210-3000
    Fax: 212-880-7589
    Ownership: WPP Group
    CEO: Daniel Morel

    Key Clients: American Institute of Certified Public Accountants, Anheuser-Busch, Applebee’s, AT&T, Citibank, Diners Club International, Equal, IBM, Ford Motor Co., Philip Morris

    At a Glance: With the branding gaffe that was “Impiric” now a distant memory, the agency again known as Wunderman had as solid a year as any agency can while sliding nearly $25 million in net revenues. Pared nearly 800 employees from the global payroll over the course of the year. The shop became a bi-coastal award winner in March, when the Irvine office scored a Reggie for its Taco Bell Xbox tie-in while the still-developing New York team earned two nods for an American Institute of Certified Public Accountants recruitment drive. Scored the Chevron account after Simon Marketing’s Oak Brook, IL, office shut down.

    Net Revenue

    2001: $173,000,000
    2-Year Growth ’99-’01: -9%
    Agency Age: 44
    Net Revenue/Employee: $50,481

  15. Marketing Drive Worldwide

    372 Danbury Road, Wilton, CT 06897

    Phone: 203-761-9125
    Fax: 203-762-1719
    Ownership: Interpublic Group of Companies
    CEO: Gene Bartley

    Key Clients: Gillette Co., H.J. Heinz, Unilever HPC, American Express, Schwan’s, Visa, Circuit City, Aventis Pharmaceuticals, Pillsbury, Washington Mutual

    At a Glance: The unified group of promotion agencies culled together to form Marketing Drive was still undergoing merger pains when parent True North agreed to unite with struggling Interpublic last spring. The agency’s vulnerability showed through when Duracell (a division of flagship client Gillette) moved its account to a start-up launched by defecting agency employees. Ended work with Nestlé and several other key accounts during the year. Another management overhaul in early 2002 pushed out ceo Mark Timbrell and other top execs. FCB president Gene Bartley is now overseeing the operation. Despite the turmoil, still a key partner for several major CPGs.

    Net Revenue

    2001: $89,676,000
    2-Yr Growth ’99-’01: 124%
    Agency Age: 14
    Net Revenue/Employee: $150,716

  16. Source Marketing

    15 Ketchum Street, Westport, CT 06880

    Phone: 203-291-4000
    Fax: 203-291-4010
    Ownership: Maxxcom, Inc.
    CEO: Howard Steinberg

    Key Clients: Beiersdorf, Unilever Bestfoods, Clairol, New Power, Reckitt Benckiser, Schering-Plough, Stanley Works, Compaq, Discovery Channel, HBO

    At a Glance: High marks for creativity (the shop placed sixth in this year’s campaign ratings) propelled Source into the PROMO 100’s upper echelon for the first time (even as net revenues took a dip). Although it still considers radio promotion its core competency, the agency now offers full-service capabilities. That was proven last year through a movie tie-in for Clairol Herbal Essences (which scored a Reggie in March), a multi-channel customer-acquisition effort for TD Waterhouse, and a co-marketing event plan for Stanley Works and Wal-Mart. Bulked up by acquiring Fairfield County neighbor The Marketing Department.

    Net Revenue

    2001: $8,755,000
    2-Yr Growth ’99-’01: 43%
    Agency Age: 13
    Net Revenue/Employee: $243,194

  17. Clarion Marketing and Communications

    Greenwich Office Park 5, Greenwich, CT 06831

    Phone: 203-862-6000
    Fax: 203-862-6001
    Ownership: Bcom3 Group
    CEO: Caren Berlin

    Key Clients: Cadillac, Equant, Ernst & Young, Hearth Kitchen Products, The History Channel, GM Service Parts,, Kellogg, KitchenAid, Mead Johnson

    At a Glance: Clarion truly earns a “full-service” moniker by being equally adept in-store and in-transit, on-pack and online. The agency’s campaign for The History Channel’s Egypt: Beyond the Pyramids earned awards in three industry competitions after distributing 22 million pairs of 3-D glasses. A CD-ROM game produced last spring for Cadillac’s Escalade launch proved the shop has interactive prowess; relentlessly big on-pack programs for Kellogg show it’s got size. Added greater in-store knowledge by acquiring small ($1.9 million) but respected consultancy TradeZone. Scored projects from four new clients during the year.

    Net Revenue

    2001: $28,923,000
    2-Yr Growth ’99-’01: -17%
    Agency Age: 33
    Net Revenue/Employee: $139,725

  18. J. Brown/LMC Group

    1010 Washington Boulevard, Stamford, CT 06901

    Phone: 203-352-0600
    Fax: 203-352-0798
    Ownership: Grey Global Group
    CEO: Jon Kramer

    Key Clients: Kraft Foods, Campbell Soup Co., Clorox Co., Reynolds Metals, Avaya, Pfizer, Pharmacia, Barilla, Darden Restaurants

    At a Glance: J. Brown wants the world to know that retail is the Promised Land and co-marketing capabilities are the trumpets of Jericho. (Oh, yes, and the agency wouldn’t mind if you considered it Joshua, either.) In January, it handled a joint promo for Kraft Foods and Coca-Cola that had 150 different account-specific overlays. That doesn’t mean that J. Brown’s strength rests solely in the aisle, however: It still derives the bulk of revenues from its advertising work. Increased overall headcount despite cuts in at least one branch office during the year. Reportedly has been looking to forge an alliance with a like-minded in-store guru.

    Net Revenue

    2001: $28,964,188
    2-Yr Growth ’99-’01: 13%
    Agency Age: 18
    Net Revenue/Employee: $128,730

  19. Velocity Sports & Entertainment

    2 Railroad Place, Westport, CT 06880

    Phone: 203-291-4500
    Fax: 203-291-4501
    Ownership: Private
    CEO: David Grant, Alex Nieroth, Mike Reisman, Bob Wilhelmy

    Key Clients: Cingular, Federal Express, IBM, Golf Digest, Labatt’s, NASCAR, The New York Times, Novartis, Reliant Energy, Shell Oil, Texaco, Verizon

    At a Glance: In an integrated, full-service world, Velocity doesn’t mind if you simply consider it one of the best sports and entertainment marketing shops in the business — which it rapidly is becoming. Its activation of such sponsorships as IBM in tennis (at the U.S. Open), FedEx in football (a full marketing platform encompassing both pro and college ties), and Texaco in motorsports (where it deftly ushered in ties with a new NASCAR driver) show it has a complete arsenal of capabilities. Became AOR for Cingular last year. Added stronger analysis acumen by acquiring Sponsorship Research International, Norwalk, CT.

    Net Revenue

    2001: $5,411,006
    2-Yr Growth ’99-’01: 291%
    Agency Age: 3
    Net Revenue/Employee: $131,976

  20. CoActive Marketing Group

    415 Northern Boulevard, Great Neck, NY 11021

    Phone: 516-622-2800
    Fax: 616-622-2888
    Ownership: Public
    CEO: John Benfield

    Key Clients: General Motors, H.J. Heinz, Keebler Foods, Sara Lee Corp., Shiner Bock

    At a Glance: The littlest agency network in the nation keeps plugging along. The former Inmark Services has experienced some growing pains as it tried to unite its own co-marketing services with New York City event marketer U.S. Concepts (which still flies under its own brand), Cincinnati design shop Optimum Group, and San Antonio-based Hispanic specialist Market Vision. Earned a PRO Award last fall for a co-marketing effort run in Safeway stores for Fresh Express that tied five produce brands into women’s soccer and a health cause. Nearly half of current clients are working with at least two of the shop’s disciplines (see pg. 83).

    Net Revenue

    2001: $16,000,000 (est.)
    2-Yr Growth ’99-’01: 40%
    Agency Age: 30
    Net Revenue/Employee: $69,565

  21. GEM Group

    5 Concourse Parkway, Suite 1000, Atlanta, GA 30328

    Phone: 678-259-9400
    Fax: 678-259-9600
    Ownership: CSS-Stellar PLC
    CEO: Rick Jones

    Key Clients: Honeywell, 3M, A&E, AOL, Canadian Tire, Clear Channel Entertainment, Coca-Cola Co., Coors Brewing, General Mills

    At a Glance: GEM Group wants to be a sports and entertainment powerhouse by developing content as well as marketing strategies. The concept was hatched when it was acquired by U.K. talent and event management company CSS Stellar last summer. Bought New York City-based Vertical Mix Marketing this spring.

    Net Revenue

    2001: $15,697,606
    2-Yr Growth ’99-’01: 61%
    Agency Age: 33
    Net Revenue/Employee: $104,651

  22. Beyond DDB

    200 E. Randolph Drive, Chicago, IL 60601

    Phone: 312-552-6000
    Fax: 312-552-2366
    Ownership: Omnicom Group
    CEO: Ray Gillette

    Key Clients: Bank of New York, Busch Entertainment Corp., Chicago Bears, Emerson Electric, Professional Bowlers Association, State Farm Financial Services, USG, Wells Fargo,

    At a Glance: DDB’s promotion arm last year added such new retainer accounts as ExxonMobil Global Consumer Retailing, Merck, New York Lottery, and ServiceMaster. The shop’s diverse client list ranges from banks and financial services to retailers, CPGs, the Chicago Bears, and the Seattle Space Needle. Derives 65 percent of total revenue from its three largest clients.

    Net Revenue

    2001: $41,335,418
    2-Yr Growth ’99-’01: 74%
    Agency Age: 5
    Net Revenue/Employee: $157,769

  23. Pierce Promotions & Event Management

    4 Moulton Street, Portland, ME 04101

    Phone: 207-761-6504
    Fax: 207-761-4570
    Ownership: Independent
    CEO: Clint Pierce

    Key Clients: Avon Products, Browne & Co., The Body Shop, The Dannon Co., Gorton’s Seafood, Helene Curtis, Kraft/Nabisco

    At a Glance: A member of the PROMO 100 since ’96, Pierce hit the big time this year thanks to a talent for event marketing. Scored project work from Coca-Cola, Lexmark International, and Sam’s Club as it continued working with Unilever HPC and its Helene Curtis division — which have been using the shop since 1990 (see pg. 84).

    Net Revenue

    2001: $5,204,071
    2-Yr Growth ’99-’01: 49%
    Agency Age: 12
    Net Revenue/Employee: $121,025

  24. BFG Communications

    P.O. Box 23199, Hilton Head Island, SC 29925

    Phone: 800-248-0173
    Fax: 843-837-9225
    Ownership: Private
    CEO: Kevin Meany

    Key Clients: Baileys Irish Cream, BV Wines, RTI, Appleton Rum, Century 21 Real Estate, Guinness Brewing, Hyatt, Malibu Rum, TGIF

    At a Glance: Its full-service capabilities belie its size. Helped Century 21 become one of PROMO’s “Best-Promoted” brands last year by taking it to the Major League Baseball All-Star Game and on the road with Ringo Starr. Tapped as the branding partner for software maker RTI in 2001 (see pg. 74).

    Net Revenue

    2001: $3,548,611
    2-Yr Growth ’99-’01: 153%
    Agency Age: 7
    Net Revenue/Employee: $107,534

  25. A Team

    1 West 34th Street, New York, NY 10001

    Phone: 212-239-0499
    Fax: 212-239-0575
    URL: N/A
    Ownership: Independent
    CEO: Andrew Cohen

    Key Clients: Banfi Vintners, Allied Domecq, Ford Motor Co., Weight Watchers, International Paper, A&P, Skyy Spirits, Ricoh

    At a Glance: This three-year-old shop has been steadily gaining a reputation as a smart marketing partner. Got client Canadian Club to dangle a $500,000 poker match with a sexy actress and Walnut Crest to offer $1 million to anyone who could pick its cheap wine out of an expensive lineup (see pg. 83).

    Net Revenue

    2001: $2,244,000
    2-Yr Growth’99-’01: 242%
    Agency Age: 3
    Net Revenue/Employee: $187,000


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.


CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.