June 1, 2002
Consumer Marketing
Acquisitions
MILLER TIME? Philip Morris Cos., New York City, confirmed last month that it is negotiating to sell struggling Miller Brewing Co., Milwaukee, to South
The New British Invasion
Kipper is the hat trick. He makes the British invasion of my home complete. Kipper is an animated dog graced with a well-meaning terrier of a best friend,
Rising to the Occasion
During the reign of communism, it was normal for millions of Soviet Union citizens to wait in line for hours simply to buy a loaf of bread. In the last
Fizz Whiz
Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream
Client Side
Mercedes-Benz USA, Montvale, NJ, named Scott Keogh general manager of corporate communications. RadioShack Corp., Fort Worth, TX, named Douglas Scott
Fight for Your Rights
During the dot-com boom, corporations couldn't buy up naming rights for sports arenas fast enough. Massive deals worth $200 million over 20 years became
Doctor’s Orders
It won't be a sleepy summer in Plano, TX. Dr Pepper/Seven Up, the No. 3 carbonated beverage company, has a full marketing slate planned for its top brands
Agency Moves
Thierry Anglade named director of client services at Chicago-based 141 Communicator's New York City office. Frankel, Chicago, promoted Lisa Mills to vp-account
Closing Credits
We feel a little guilty every year after judging our Entertainment Marketing Awards. There are always at least a few entries we really like that don't
