Profiles: BFG Communications
Nice guys don't necessarily have to finish last. Since its launch in 1995, BFG Communications has evolved from a basic nuts-and-bolts promotion shop to
Consumer Marketing
Introduction: A Half-Full Glass
Any final assessment on 2001 depends on whether you want to speak optimistically or pessimistically. A pessimist will shake his head and sadly announce
Agency Moves
Global marketing services network 141 Worldwide, London, this month named industry veteran Neil Contess to the new post of president, North America. CMI,
Coming of Age
Don't tell the PTA, but unless your product is alcohol, tobacco, or firearms, you might want to think about targeting kids. The children are our future
Introduction: Riding it Out
Every industry is entitled to a bad year once in a while. In 2001, just about every industry had one. Net revenues among the members of the PROMO 100
Promotion Research: Good Measures
The economic slowdown proved to be the best and worst of times for marketing research companies. Although advertising and promotion budgets were reduced
A New Leaf
Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in
In-store Services: Retail Wrangling
Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year's slowdown led
Client Side
AOL Time Warner, Dulles, VA, named Robert Sherman president-interactive marketing for struggling America Online. He replaces Robert Friedman, who was
Sponsorships: Sold Out
Sponsorship spending rose only 6.9 percent to $9.3 billion in 2001 as the economic slump put deals on hold. North American sponsorship rights fees grew
