Short Profiles: CoActive Marketing
Call it HyperActive. Great Neck, NY-based CoActive Marketing collects core competencies with zeal, having added Hispanic, Internet and (most of all) events
Consumer Marketing
Sponsorships: Sold Out
Sponsorship spending rose only 6.9 percent to $9.3 billion in 2001 as the economic slump put deals on hold. North American sponsorship rights fees grew
Profiles: The Promotion Network
The Promotion Network has always been ahead of the times. When the doors first opened in 1983, the shop was one of the few promotion agencies offering
Agency Rankings, 1-25
GMR Marketing 5000 South Towne Drive, New Berlin, WI 53151 Phone: 262-786-5600Fax: 262-784-7560URL: www.gmrmarketing.comOwnership: Omnicom GroupCEO: Gary
The Future Is Now
Ask four people to define and you'll get four different answers. Business defines us as a sales tactic. Marketing defines us as a below-the-line expense.
Premium Incentives: Better to Give
Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks
Profiles: Marketing Werks
Marketing Werks doesn't have a gearshift logo just for style. This full-service agency constantly shifts focus from one mobile marketing campaign to the
Acquisitions
MIX AND MATCH Coca-Cola Co., Atlanta, reached an agreement with Diageo plc and Pernod Ricard to purchase the Seagram's Mixers line for an undisclosed
June 1, 2002
Acquisitions
MILLER TIME? Philip Morris Cos., New York City, confirmed last month that it is negotiating to sell struggling Miller Brewing Co., Milwaukee, to South
