Moving On
My father and I started this magazine 15 years ago to bring some order to the chaos that characterized the marketing business in the late 1980s. Back
Consumer Marketing
Cola Stars
Surprise: Coca-Cola Co. will bring back Harry Potter for a holiday 2002 campaign. But that's not all: A separate continuity campaign brings in long-time
Dot-Kids Coming?
The House of Representatives is considering a law to form a child-safe domain name for Web sites under the U.S. country code (.us). The format would be
Short Profiles: The A Team
A Team ceo Andrew Cohen has heard the jokes before, and he's ready for them. We all wear gold chains, he offers, as soon as you mention Mr. T. But when
Alphabetical Index, with hyperlinks
141 Communicator 2 Jay Farrell 312-527-3900 A Team 25 Andrew Cohen 212-239-0499 Alcone Marketing Group 47 Matt Alcone 949-770-4400 www.alconemarketing.com
Interactive Marketing: The Tempo Slows
It's kind of strange to be talking in critical terms about a segment that grew 15.4 percent to $1.5 billion. But when the Internet is the segment in question,
Specialty Printing: Stop the Presses
Thank goodness orders are booked so far in advance. Otherwise, specialty printers would have fared far worse than they did in 2001, when promotion spending
Agency of the Year: GMR Marketing
It has taken Gary Reynolds 20 years to get exactly where he used to be. The promotion industry has spent those two decades evolving to a point Reynolds'
Games, Contests, Sweeps: Front and Center
Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year's biggest news the indictment
Introduction: A Half-Full Glass
Any final assessment on 2001 depends on whether you want to speak optimistically or pessimistically. A pessimist will shake his head and sadly announce
