Branding Exclusivity
The stagnant economy didn't stop corporations from expanding brands into various segments of the licensing industry in 2002. Licensing rights fees rose
Consumer Marketing
Back on Track
It was miniscule, but it was an increase at least. Spending on sponsorships by North American companies rose a little more than 1 percent to $9.4 billion
Creeping Confidence
It's always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept
Retailored to Fit
After dropping off by six percent in 2001, spending on in-store services gained ground last year, jumping 2 percent to $867 million, despite a weakened
COMING OF AGE
On Jan. 23, 2003, PROMO magazine invited to its offices in New York City four of the brightest thinkers and sharpest observers now working in promotional
Playing Catch Up
Spending on promotion activity via the Internet showed a healthy increase of 13.1 percent to $1.7 billion in 2002, compared to $1.5 billion in 2001, according
CLARIFICATIONS
A recent Hot Properties story (PROMO, January 2003) failed to include CMI (East Rutherford, NJ) as the agency that executed and managed Miller Brewing
Major Events
Event Marketing - Total SPent in 2002: $132.3 billion
Introductory Offer
Sampling rebounded slightly after a dismal 2001, up a modest 9 percent to an estimated $1.34 billion as marketers gingerly resumed campaigns. “Sampling
Perfect Profile
When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO
