Chasing Jaime
It's ironic, really, that Chase Manhattan's tagline is: The right relationship is everything. It seems Chase wants to strike up a relationship with my
Consumer Marketing
Measured Approach
A continued soft economy seemed to have little impact on promotion-related research spending as marketers may have shifted methods slightly but spent
Riding High
Sweeps, games and contests emerged relatively unscathed from the McScandal of 2001 to enjoy a spending increase of 9 percent to $1.8 billion in 2002,
Hey, Big Spender
In the heady days of the late 1990s, pushing the incentive envelope with lavish trips and expensive products wasn't just about motivation, but a badge
Keep em flying!
Frequent-flier miles will not become a pass payment option despite the foul financials of some of their biggest sponsors. So says Tim Olson, founder of
Signs of Life
It may not have signaled a return to the heady days of the late ‘90s, but 2002 offered the first glimpse of hope to the beleaguered premium incentives
The Hard Sell
Coupon activity in 2002 returned to the stable levels of 1999. “In 2000, the industry numbers were inflated, as was all media. In 2001, it was undervalued.
Fast Clip
With the economy in its third year of doldrums, it's little surprise that consumers say they're using coupons as a way to pinch pennies. But scratch beneath
April 1, 2003
Street Guerrillas
The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media
