Energizer to Launch $120 Million Schick Razor Ad Campaign
Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women.
Consumer Marketing
INCENTIVE SHOW TAKES ON A NEW FOCUS
The Incentive Show may look a little different this year with its new name and revamped focus. Formerly called New York Premium Incentive Marketplace,
SASSOON SUES P&G
Hair care mogul Vidal Sassoon filed a lawsuit against Procter & Gamble earlier this week, accusing the CPG of breach of contract and fraud in its dealings
HULKamotions
If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad
Picking brains
It was a bitterly cold January morning outside in midtown Manhattan. But once the conversation started, the room started warming up fast. The first-ever
Cracker Jack strikes out
In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden's Cracker Jack introduced a line of limited-edition, mini-baseball
Turning the Corner?
There was business to be had in 2002, but it was hard-won. “My advice to everyone considering a career in marketing is to go into nursing,” says Steve
Bottom Shelf
If you have any business in the toy business, you have a retail exclusive or event scheduled this year. Okay, you might not have that as the number of
Fresh POP-ed
It might not sound like good news, but the fact that spending on point-of-purchase advertising remained flat in 2002 at $15.5 billion really is good news.
Branding Exclusivity
The stagnant economy didn't stop corporations from expanding brands into various segments of the licensing industry in 2002. Licensing rights fees rose
