BOISE CASCADE SUES STAPLES OVER MARKETING SLOGAN
Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan was stolen.
Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan was stolen.
America Online filed five separate lawsuits this month against more than a dozen alleged spammers after receiving 8 million complaints from its subscribers.
Retail accounts will soon be swimming in an array of promotions for Disney/Pixar's "Finding Nemo" CGI film about two clownfish separated in the Great
Olay Vitamins will launch in the fall via a licensing deal between Olay parent Procter & Gamble and vitamin manufacturer Pharmavite. Two lines, Beauty
(DIRECT Newsline)--A tough anti-spam bill favored by Internet Service Providers was reintroduced last week in the Senate. The CAN Spam bill authored by
A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling
U.K. lawmakers are considering a ban on unsolicited direct marketing via e-mail, SMS wireless and telephone, prompted by spam. Proposals mesh with the
R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.
Consumer promotions have come under increased scrutiny by the increasingly powerful National Association of Attorneys General. The NAAG has been aggressive
Exhibitors were pushing their wares Tuesday at The Incentive Show. William Sonoma is increasing the number of sets that it offers as incentives through