Stop the Presses?
For the second straight year, specialty printers took a hit right in the pocketbook, as spending by promotion marketers fell 2.2 percent to $5.7 billion
For the second straight year, specialty printers took a hit right in the pocketbook, as spending by promotion marketers fell 2.2 percent to $5.7 billion
The consumer is always right, especially when he or she gets to pick their own premium reward. Employees, business partners and other incentive recipients
Nothing gives usually unflappable marketers that deer-in-the-headlights look like the mention of the word privacy. With horror stories circulating about
In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in
Vivendi Universal Entertainment, Los Angeles, and MasterCard International, Purchase, NY, have launched a multi-year marketing alliance that gives the
Judy has been working twice as hard and twice as fast for the past two years as her company teetered above bankruptcy and laid off a quarter of its staff.
While brawn and beauty got a nod, the majority of finalists in this year's Reggie Awards had something that appealed to the kid in all of us. The Promotion
OCEAN SPRAY NIXES BUYOUT OFFER Ocean Spray Cranberries Inc. turned down an $800 million acquisition offer from Northland Cranberries. Northland, which
Fulfillment spending rose 13.5 percent to $3.6 billion in 2002, according to PROMO estimates based on industry sources. The industry took a 15 percent
Travel budgets across most corporations have taken a beating but the Chicago-based Society of Incentive & Travel Executives (SITE) had some exceptional