In which you tell us what you really think
Spot on I meant to send this email to you last month when I first saw your goals for the magazine. I'm a seven-year reader of PROMO magazine and have
Consumer Marketing
Lord of the Drives
There certainly weren't any cars or even SUVs in Middle Earth, but Kia Motors America accelerated test drives 20% by borrowing equity from the wildly
Sassoon Sues P&G
Hair care mogul Vidal Sassoon has filed a lawsuit against Procter & Gamble, accusing the CPG of breach of contract and fraud in its dealings with the
Sponsorship specialist launches firm
Sponsorship marketing veteran David Paro announced in February the formation of Deep Alliance Marketing, a marketing services firm providing marketers
GT T MSG?
The eye in the sky knew. Marian Saltzman, the chief strategic officer for Euro RSCG Worldwide, was passing a London store she frequented when her cell
Flour Arrangement
There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can't be held on a yearly
Malone Advertising creates independent, tech-driven specialist agency
Tech-specialty agency MaloneZeris a combination of former Malone Advertising business units Malone2 Business To Business and Zeris Interactive launched
Taken to Other Side
How do you reposition a cable TV network that speaks largely to Americans who believe in aliens and the fifth dimension? For starters, exploit RoperASW
BACK-END AND BELOW-THE-LINE SERVICES
BACKSEAT DRIVERS City Media, Ridgewood, NY, has introduced a new service targeting the most captive of audiences: taxi passengers. Seven-inch by four-inch
May 1, 2003
