Holding out for a Hero
Tough but tender won the evening at this year's Reggie Awards, presented in March in Orlando at the annual convention of the Promotion Marketing Association.
Consumer Marketing
Teen Power
Finding a brand spokesperson who appeals to kids and to moms and can quarterback a successful back-to-school promotion for the No. 1 food company in the
Lights, camera, promotion
Somebody pinch me I'm having entirely too much fun. Not only have I spent the last month immersed in dozens and dozens of the best promotion campaigns
Innis Maggiore Group adds promotion to ads
In March, advertising and p.r. group Innis Maggiore Group announced the establishment of a sales promotion department under Scott W. Edwards, a former
Sweet Tooth
Slimy green sundaes keep spelling success for Baskin-Robbins. The ice cream chain again played its entertainment card for a fall 2002 tie-in with NBC
Shoppers Drift from Supermarkets
Supermarkets are still losing shoppers to supercenters, clubs and dollar stores, partly because consumers are shopping as entertainment. ACNielsen U.S.'s
Agency Moves
Pierce Promotions & Event Management, Inc., Portland, ME, promoted Sharon Linnane to VP-account services and Kevin Joyce to VP-operations. Barry Neumann
Acquisitions
AT PRESS TIME, market research giant Taylor Nelson Sofres has jumped to the front of contenders for a potential acquisition of NFO WorldGroup. The UK-based
products
Let It Grow Holiday Nursery, Georgetown, TX, has introduced a line of custom wildflower shaker cans with full-color designs and space for logos and messages.
Shoot and Score
This month, Sears, Hoffman Estates, IL, will play host to the National Hockey League's top prize, the Stanley Cup, in the seventh-annual NHL/Sears Bring
