Better than the Real Thing
A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based
Consumer Marketing
Start your Engines
Like a driver depending on his pit crew, Warner Bros. knew it needed the help of key partners to take its tie-in with NASCAR's Monte Carlo 400 Winston
Weaving Art and Commerce
It's becoming a valid question: Where does entertainment end and promotion begin? Earlier this year, Coca-Cola President and COO Steve Heyer created a
Down in the Mall
While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot
Avoiding Virtual Pitfalls
Digital promotions are part of the overall marketing solution and they are supposed to drive consumption in a fresh and cost-effective manner, unlike
Bird Watching
If Harry Potter's involved, something exciting must be happening. Sure enough, owls were sighted in faraway cyber worlds by tens of thousands of muggles
Spidey Sensation
The studio knew it was going to be a big picture; the question really was how big Spider-Man would be. We had one of the last great super heroes to make
McDonald’s Winning Combination
McDonald's new game plan seems to have worked. Late last month McDonald's Corp. wrapped up Winning Time, its first game promotion in 19 months since the
One World
IT WAS THE DANCING THAT CLINCHED IT. When Allied Domecq convened its worldwide work session on Malibu Rum last fall in London, it was the first time many
Your Vitamin Chews
IT MAY LOOK AND TASTE LIKE GUM, but it's a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA
