Post Cereal Packs CDs in Boxes for $10 Million Baseball Promo
To support its sponsorship of Major League Baseball, Post Cereal is delivering interactive baseball games to consumers via six collectible CD ROMs in
Consumer Marketing
Scholastic Puts $4 Million into Harry Potter Release
Scholastic is about to cast another spell in advance of the summer release of the fifth book in the Harry Potter series, with midnight parties, partnerships,
Interpublic Sells NFO Research for $435 Million
In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider of marketing research and
Allied Domecq Debuts Fusion Rum with $20 Million Campaign
Allied Domecq Spirits & Wine North America has launched a new Fusion Rum and plans for a major promotion and advertising campaign this fall. With the
Spears and Skechers Settle Lawsuits
Skechers USA has settled mutual breach of contract lawsuits with Britney Spears, Sketchers said yesterday. Details of the settlement were not revealed.
Clearly Canadian Promotes Sweeps on 4 Million Bottles
More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part
Product Spending Drop off Continues in 2002: PPAI Study
Spending on promotional products fell for the second year in a row in 2002, according to an annual industry study released this week by Promotional Products
False Subject Lines on E-mail Rampant: FTC Study
A random sample of 1,000 pieces of unsolicited e-mail has found that 66% contained false "from" or "subject" lines or message text, the Federal Trade
Client Side
Manuel Torres has been appointed general manager for Warner Bros. Consumer Products, Burbank, CA, for the office in Mexico. In other company news, Shari
Better than the Real Thing
A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based
