Yao Ming Follows Through With Coca-Cola Lawsuit
Chinese basketball Yao Ming is suing Coca-Cola for 1 yuan (about 12 cents) for "spiritual and economic losses" and asking that Coca-China apologize in
Chinese basketball Yao Ming is suing Coca-Cola for 1 yuan (about 12 cents) for "spiritual and economic losses" and asking that Coca-China apologize in
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the
Marking the first time Procter & Gamble has inked a multi-year sports deal for multiple brands, the CPG giant announced a three-year partnership with
To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black.
This year Kellogg Co. will aggressively license its brands in the toy, apparel, entertainment, publishing and food categories as part of a brand-building
L'Oreal will distribute 1 million samples of Garnier Fructis Anti-Dandruff Shampoo via health clubs in July. Clichy, France-based L'Oreal works with the
EBay has launched Anything Points, a loyalty-marketing program that lets bidders earn currency via promotional partners. Bidders can use Points alone
Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated
In a long-term agreement, Disney Consumer Products and Well's Dairy, Inc. have launched a variety of ice creams, frozen novelties and yogurt products
Information Resources, Inc. will go to court next year with its $350 million-plus anti-trust suit against ACNielsen, Dun & Bradstreet Corp. and IMS International.