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Exclusive B2B Lead Gen Survey
In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing.
In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing.
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.
The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand.
It's important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.
B2B marketers that have a good game plan can get hundreds of people to stop by their booth at major industry events. That’s great, but brands fumble if they don’t extend that engagement beyond the event itself.
Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.
Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement.
U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.
Many salespeople just want to close “low hanging fruit” deals to make quota. Others don’t have the training or business acumen to sell higher—but enterprise sales leaders looking to drive change can do four things to help drive successful C-suite selling.