Diversity + Sustainability

This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.

Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process.

This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.

This week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.

The countdown to the 2026 FIFA World Cup in the United States, Canada and Mexico is underway, igniting a fervor among soccer enthusiasts across the world. As the anticipation mounts, so does the opportunity for brands to tap into the vibrant culture of fútbol, particularly among U.S. Hispanics. Understanding the nuances of the U.S. Hispanic audience’s relationship with fútbol is crucial in crafting authentic communication strategies.

This week’s PR Roundup features a look at Edelman’s lean into the power of age, a callout for more diverse PR representation and the aftermath of Ohtani’s non-press conference press conference.

Fowler and Carolonza of Green Room Communications spoke about their partnership with Mary’s Place by the Sea, a non profit organization that gives women with cancer a place to heal.

Shrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.

In an interview, Beth Ardoin, Chief Communications Officer at First Horizon, shares insights into her career journey and offers advice for the next generation of women communications leaders.

This week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press.