Digital + Social

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.

Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.

Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

Marketers should use research that first answers a common question to get people’s attention, and also must decide what type of research they’d like to become known as a source for. Keeping messages simple and clear is also key.

In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.

Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn’t going to cut it.