Digital + Social

Take a peek at these email marketing tips that can help create emails that capture customers’ attention, receive a high open-rate and produce conversions for your business.

Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.

Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.

A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

Fairfield University’s Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.

The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.

Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.

Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.