Digital + Social

It’s getting more expensive to buy ads on Facebook, with the social network’s total ad impressions declining by 25 percent and its ad revenues rising by 67 percent.

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

Brands are finding ways around Vine’s no ad policy to get their message out to the millions of Vine users.

How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.

Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.

Location based data is paving the way for innovation in marketing on a local basis.

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

Tell your brand story through sequential social storytelling and you’ll get better results that the typical campaign.

The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.

Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.