Digital + Social

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.

Two agencies in lower Manhattan are in a creative battle across Canal Street in what has become known as the Post-it-Note War.

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

eMarketer has released a report that finds there is still plenty of confusion around social listening.

Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.

Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.

The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.

Here are simple five tips and tricks to make your email marketing campaigns stand out, and help your brand start the new year in style.

Several fast-growing social media services began offering advertising opportunities. Find out where marketers want their dollars to go.