Digital + Social

Here are five do’s and don’ts for brands looking to reap the benefits of a workforce properly engaged on social media.

Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?

A new report on 50 major retailers’ social campaigns shows that engagement is at its highest in the days leading up to Black Friday.

How painless—or painful—is your company’s email unsubscribe process for consumers?

Take a peek at these email marketing tips that can help create emails that capture customers’ attention, receive a high open-rate and produce conversions for your business.

Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.

Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.

A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

Fairfield University’s Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.