Have Your Customers Noticed?

DO YOUR CUSTOMERS REALIZE you have invested $13 million in customer relationship management?

Have they noticed a difference in your sales, service or marketing interactions with them? Would they unequivocally state that you offer them a more relevant experience? Which

How Important Is a Marketing DB?

WITHIN MARKETING, database marketing and customer relationship management circles, there is ongoing discussion about the value of a customer database or marketing system to an organization. Measuring return on investment (ROI) has become standard at conferences and in trade publications.

While we typically can rattle off at least a dozen ways to use a customer database