Data + Privacy

Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.

While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.

Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.

Here are four simple considerations to ensure your efforts are utilized and sales productivity increases.

B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.