Data + Privacy
-
Data & Analytics
Using Personalization to Increase Conversions
Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.
-
Data & Analytics
B2B Marketers Creating More Content Than Ever: Report
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.
-
Data & Analytics
How Millennials Will Change Marketing and the Workplace
Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.
-
Data & Analytics
Triggered Email Volume, Opens and Clicks Rise
Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.
-
Data & Analytics
Demand Gen Tips: How to Follow the New Buyer’s Journey
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
-
Data & Analytics
Six Tips for Better B2B Social Marketing
Here’s what some of the experts at BMA2014 had to say about B2B social marketing.
-
Data & Analytics
Why B2B Marketing Won’t Succeed Without Sales
The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.
-
Data & Analytics
Four Features Every Product Demo Should Have
You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.
-
Data & Analytics
Experian on Improving Email Marketing ROI
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
-
Data & Analytics
Four Tips for Email Marketing Success
FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.