Poor you: If you weren’t asked to choose the music for a Pringles commercial and didn’t get an advance script of a TV show aimed at teens, you just aren’t with it.
Those are two examples of viral marketing done by Tremor, a marketing unit of Procter & Gamble that builds word-of-mouth advocacy among teens for P&G products and outside clients.
Not just any teens, though, said Erika Brown, Tremor’s brand manager.
The packaged goods firm draws a distinction between trendsetters (the first to embrace new fashions, products or ideas) and trend spreaders, or
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