Coremetrics Aims for Smaller Businesses

Web analytics firm Coremetrics yesterday announced it has developed a line of products specifically for small- to medium-sized businesses.

Traditionally, the company has been seen as catering to larger companies, but the growth of the small- to medium-sized segment of online businesses led it to develop offerings aimed specifically at them, Coremetrics said in a release.

The new offerings have been dubbed Coremetrics SMB Solutions. Among the services’ features are pre-built reports that allow self-service digital marketing, the company said.