- Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler.
- The third screen is the new playing field, as more marketers go mobile with games.
- Sweepstakes and contests calling for user-generated content are still in demand.
- The more ways a consumer has to enter a contest, the higher the response.
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