Nestlé Nobody Puts Skinny in a Corner (Alcone Marketing Group)
Skinny Cow wanted to ensure that its ice-cream treats called to mind “the time of their life”—or at least the movie featuring the song “The Time of My Life”: Dirty Dancing.
Skinny Cow sponsored an eight-city “movie and dance” tour that gave fans a chance to gather with friends and see the film on a large screen and then dance and eat at an after-party featuring the movie’s star.
At each of the eight theaters, attendees could sample Skinny Cow’s new Limited Editions, the packaging of which featured a code-based online instant-win game that gave consumers the chance to win Dirty Dancing DVDs, Skinny Cow products, and a trip to LA to attend the final showing of the tour.
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