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Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
How a unified product platform can help streamline and enhance omnichannel growth.
An explainer on first-party, second-party and third-party data.
What brands should consider when tapping virtual influencers for their campaigns.
We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
How brands can market on Amazon during the beginning, middle and developed business stages.
How the brand increased conversion rates by taking upper-funnel data into account.
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
How tried-and-true technologies are eliminating friction along the customer journey.
How marketers can approach creating metaverse experiences.
Vox Media’s inaugural Pivot MIA conference activated a future-of-tech-themed event with numerous innovative touchpoints.