Why CMO is the Hardest Job in Tech
The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.
The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.
Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.
General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.
Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.
PROMONext has an all-star lineup of speakers from Disney, Velcro Cos., MasterCard, Chicken of the Sea and Heineken. Hope to see you there!
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.
A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.
Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.
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