Dress Up Your Product with Naked Marketing
The foundation of naked marketing must be built around empowering your current users to review your product.
The foundation of naked marketing must be built around empowering your current users to review your product.
Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.
Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.
Here's a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO.
Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.
When Unilever paid an astounding $1 billion for Dollar Shave Club, a start-up that markets razors, red flags should have shot up at companies all across the country.
Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.
In it's latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.
Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results.
Click here to view the 2023 winners!