CONSUMER-MARKETING | TECHNOLOGY

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.

CES is now the place to be for marketers and agencies to stay on top of new marketing technologies.

2014 was a breakout year for brands using video to drive engagement and conversion, and in the race to develop content that engages decision makers, video must be a significant part of marketing strategy moving forward.

Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Target’s new mobile app is aimed at improving customer experience, and includes technology that allows users to create shopping lists and maps store footprints to make items easier to find.

Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can help target consumers.

There's a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company's very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.

In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones