With all the data, metrics, numbers, algorithms, databases and more, marketers have so much data at their fingertips to help identify consumers 
and target marketing messages. However, Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.
Olenski points to a new report from Bain & Company and lessons learned from that research as a way for marketers to adopt the “artful science” that combines the data and the creativity into one successful marketing mission.
For example, one lesson states to: “Continually test and learn what works by studying the analytics and applying intuition that can then be used to create more effective marketing campaigns.”
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