3 Elements When Considering Brand-based Gamification Marketing
This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.
This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.
This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.
Toyota's Driving Barista was developed to prevent even more people from being killed in cell-phone related car accidents in Japan’s Aichi Prefecture.
A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.
As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught.
This author from HubSpot outlines five key ways to leverage feedback from your clients to acquire new business.
For brands, Pay Your Selfie lets them monetize selfies in an everyday way
The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.
Click here to view the 2023 winners!