CONSUMER-MARKETING | ENGAGEMENT

Kellogg's "While You Sleep" campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.

The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.

Hollywood needs strong social marketing skills just as much as any marketer. It has movies to sell. Take away a few tips for your own marketing tool kit.

Anheuser-Busch made a memorable impact with its "Puppy Love" Super Bowl ad last year. Next month, a sequel and other spots are expected to wow the audience.

Check out these 7 top benefits of content marketing videos.

  The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five…

Maybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads.  Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open…