It’s a wonder that the space-nerds from “Big Bang Theory” didn’t come up with this idea: an experimental “space balloon” that will circle the earth in an attempt to remove space junk threatening working satellites and spacecrafts. And, according to NASA, we sure could use one. NASA says that more than 500,000 pieces of debris, or…
As a fight over the rights to the Havana Club rum brand name continues, Bacardi has rolled out a new campaign for Havana Club rum.
Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns.
It’s a partnership of extremes, GoPRO and its gear participating in over 1,500 Red Bull events each year as part of a new global partnership.
With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.
A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.
Airbnb has upped its strategy to use community-curated content to help drive sales and get word out about all the host homes it markets across the globe.
Andy Kauffman, Marriott International's VP digital marketing & Marriott.com, talks about how Marriott's marketing strategy plays out across digital.
With the proliferation of photo-sharing apps like Instagram, restaurants are changing up how they operate, market themselves and even serve customers.
Millennials don’t like traditional advertising so brands like Johnny Walker, Remy Martin and Grey Goose are giving them what they want—experiences.
