A trademark battle may still be underway over the rights to the Havana Club rum brand name, but Bacardi is moving quickly to stake a claim with new advertising and a planned national rollout.
This article from The Miami Herald gives us an update on the legal battle, as well as Bacardi’s campaign plans for the dark rum, which include new packaging, TV spots and billboards.
The company is targeting the Millennial generation as a way to reintroduce the rum to a new American market.
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