CONSUMER-MARKETING | DATA-ANALYTICS

Lessons learned from Stop & Shop’s early-adopter approach.

How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.

Supply-related trends in digital marketing that the industry should be watching.

What Google's latest privacy move means for the marketing and mobile advertising communities.

CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.

Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.

We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.

How brands in the the direct-to-consumer marketing space can move beyond social media.