Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
CONSUMER-MARKETING | DATA-ANALYTICS
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How marketers can prepare for future statutes without starting the compliance process from scratch.
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
How The Times’ data strategy supports a view of the customer journey from end to end.
First-Party, Second-Party and Third-Party Data Defined
An explainer on first-party, second-party and third-party data.
How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions
New consumer shopping patterns sparked by inflation and how brands can react to such concerns.
Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse
We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition
How the brand increased conversion rates by taking upper-funnel data into account.
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
