Data & Analytics
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Technology
3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
There’s a growing concern that the widespread adoption of AI can lead to “blandification”—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.
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Data & Analytics
Knowing Your Customer—When Your Customer Is a Business
KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.
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Digital
8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.
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Social
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
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Data & Analytics
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.
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Data & Analytics
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.
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Data & Analytics
IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss
Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB’s 2024 State of Data report.
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Profiles & Campaigns
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI and how PR pros can leverage the technology.
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Data & Analytics
Marketing Is Not a Foreign Language
More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.
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MarTech
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.
