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Three Ways to Incorporate Video Into Your Email Marketing Program
Three ways marketers can use video in email marketing to engage prospects.
Three ways marketers can use video in email marketing to engage prospects.
A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.
Crafting engaging content through brand communications will remain top of mind for marketers this year.
Brand marketers discuss the challenges and opportunities top of mind in 2020.
With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.
The FTC's recent guidelines for influencers provide a guidebook for content creators--but also the marketers who employ them.
How 15 brands have approached holiday activations with experiences.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.
Aviation Gin has capitalized on the media frenzy surrounding Peloton's holiday ad. But there are best practices to keep in mind when employing this marketing tactic.