JUNE 2-4, 2003 – JACOB K. JAVITS CONVENTION CENTER

MONDAY, JUNE 2

8 a.m. – 5:30 p.m. Registration

8:45 a.m. – 9:15 a.m. Continental breakfast

9:15 a.m. – 10 a.m. Keynote address,
Mary Lou Quinlan, CEO, Just Ask a Woman

10 a.m. Exhibit Hall opens

10 a.m. – 10:20 a.m. Exhibit Hall break

10:20 a.m. – 11:10 a.m. Concurrent sessions

11:25 a.m. – 12:15 p.m. Concurrent sessions

12:30 p.m. – 1:30 p.m. Lunch

1:30 p.m. – 2:30 p.m.

TUESDAY, OCTOBER 6 9:00am – 5:00pm – Registration

10:00am – 12:30pm – Promotion U Workshop

12:30pm -1:30pm – Lunch-on-your-own

1:30pm – 5:00pm – Promotion U Workshop

1:30pm – 5:00pm – Internet College Workshop

6:00pm – 9:00pm – World PRO Awards of Excellence Reception, Presentations and Party at the Navy Pier Grand Ballroom

WEDNESDAY, OCTOBER 7 8:00am – 6:30pm – Registration

9:00am – 10:00 am – Keynote Presentation: Patrick McCarthy, former Group Vice President, Corporate/Customer Relations, Ocean Spray, Inc.

10:00am – 10:30am – Coffee Break in the Expo Hall

10:30am – 11:45am – Concurrent Sessions: Better Together (Strategic Alliances)

Around the World in Creative Ways (Overseas Campaigns)

Birthday Branding (Event Marketing)

Consumers: What Will They Want in the Future? hosted by American Demographics

Universal Appeal sponsored by: FSI Council

11:45am – 1:45pm – Lunch in the Expo Hall

1:45pm – 3:00pm – Concurrent Sessions: On the Glory Trail (Brand Re-Launches/Re-Positionings)

Keeping up with the Youngsters (Kids and Teens)

Brand Managers Do It On the Shelf (Account-Specific Marketing)

Couponing 101 sponsored by PMA Coupon Council

3:00pm – 3:30pm – Energy Break in the Expo Hall

3:30pm – 4:45pm – Concurrent Sessions: A Little Cooperation, Please (Commodity Programs)

Reaching Your Customers Where They Live (Local/Regional Promos)

Blockbusters! (Entertainment Tie-ins)

Get a Consumer Clue (Measurement and Evaluation)

Tools for Turbo-Charging Your Promotion Marketing Campaigns sponsored by PODi

5:00pm – 6:30pm – Networking Reception in the Expo Hall

THURSDAY, OCTOBER 8 7:30am – 3:15pm – Registration

8:30am – 9:30am – Keynote Presentation: Dean Barrett, Vice President, Global Marketing, McDonald’s Corporation

9:30am – 10:15am – Coffee Break in the Exhibit Hall

10:15am – 11:30am – General Session: Exclusive Research Presentation on “The Promotion World According to Retail”

11:30am – 1:30pm – Lunch in the Expo Hall

1:30pm – 2:45pm – Concurrent Sessions Prized Techniques (Premium Incentive Strategies)

How to Get More From the Customers You Already Have (Loyalty Programs)

What Sells at Retail (Retail Chain Sell-In)

All Fun and Games? (Internet)

Brand Loyalty, Guaranteed (Coupons as Brand-Builders) Sponsored by the fsi council

2:45pm – 3:15pm – Energy Break in the Expo Hall

3:15pm – 4:30pm – Closing General Session: Wild ‘n Wacky (Creative Concepts)

NOTE: Speakers are subject to change.