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Direct Marketing | Print

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Coming Together

Coming Together

Posted on May 1, 2001 by Chief Marketer Staff

Marketing and sales data fuel newest automated systems

Salespeople won’t be able to guard their leads and contacts quite as jealously anymore, thanks to the latest sales force automation and B-to-B customer relationship management systems to hit the market.

These systems take information from both sales and marketing databases and centralize it. They also feed salespeople more and more information from online sources at lightning speed.

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