CM Weekly April 23, 2023 It’s been a newsworthy week for the controversial CEO of Twitter. And that’s not counting his SpaceX Starship rocket exploding mid-launch. Twitter announced a new content moderation policy on Monday dubbed “Freedom of Speech, Not Freedom of Reach,” which aims to restrict the visibility of tweets that violate its rules…
CM Weekly April 16, 2023 Retail media ad networks have ballooned over the past couple of years, as brands seek more ways to reach online shoppers with highly-targeted campaigns informed by first-party data insights. One such platform committed to the long game is RM+—a network launched by The Home Depot in 2019—which just scored a…
CM Weekly April 9, 2023 The Nutrabolt-owned C4 Smart Energy drink rebranded this week, armed with six new flavors, revamped packaging and an updated formula with new ingredients—including a plant-based caffeine source and citicoline, a supplement that promotes focus and attention—all to support its move into the “functional” energy drink category and brand repositioning as…
CM Weekly April 2, 2023 TurboTax is perceived by most consumers as a do-it-yourself tax service, while its live full-service product, which enlists experts to assist users with doing their taxes, is less familiar to the public. Associating TurboTax with the latter is the brand’s primary marketing focus this year, and it’s amplifying that message…
CM Weekly March 26, 2023 The detrimental effects caused by years of pandemic-related quarantines and subsequent social isolation—a phenomenon experienced in solitude and yet shared globally—has shed new light on the importance of mental health and wellness practices. And naturally, that cultural shift has permeated marketing campaigns, even in cases where a brand’s connection to…
CM Weekly March 19, 2023 The annual South by Southwest (SXSW) conference and festival tends to attract experiential marketing-focused brands during the “interactive” portion of the 10-day event, when the marketing and tech crowds are in attendance. But for a brand like White Claw, which was “born out of culture,” according to Vice President of…
CM Weekly March 12, 2023 Grassroots marketing is all about getting “brand in hand, in the context that makes sense,” Mark Kirkham, SVP and CMO of PepsiCo International Beverages, told Chief Marketer this week. But in sports marketing, including the work he’s doing for Gatorade’s 5V5 international girls soccer tournament, there is the potential to…
