CM Weekly August 13, 2023 Got a promotional marketing campaign from the past year that you’re super proud of? Then we have just one simple question for you: Why wouldn’t you want to get your best work in front of this panel of judges? The jury for this year’s PRO Awards, the industry’s largest and…
CM Weekly August 6, 2023 Chief Marketer’s monthly Marketers and Brands on Fire series, now in its fourth year, spotlights the strategic thinking behind some of the industry’s most successful, innovative and game-changing marketing campaigns. In addition to delving into program ideation, creation and execution, these conversations frequently shed light on the evolving CMO role…
CM Weekly July 30, 2023 Walgreens launched its first weeklong savings event this week, dubbed "myW Days," which offers members of its myWalgreens loyalty program increased cash rewards, daily deals and other benefits for its more than 110 million participants. The marketing goals are twofold: new member acquisition and driving online and in-store transactions from…
CM Weekly July 23, 2023 To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver school supplies and snacks, claim orders for pickup and delivery, and earn currency for accurate, on-time deliveries. Based on the insight that…
CM Weekly July 16, 2023 We recently heard from Dickies’ Global CMO about the apparel brand’s collab with Jameson whiskey, which features a 10-piece capsule collection, a pop-up retail experience and co-branded creative touted by influencers across the pair’s digital platforms. This week, we’re presenting part two of our coverage, from the spirits side of…
CM Weekly July 9, 2023 Jameson whiskey and workwear brand Dickies launched a capsule collection last month inspired by the brands’ mutual dedication to and celebration of the art of craftsmanship. The gender-fluid, workwear-inspired collection, dubbed “Crafted Together,” includes 10 signature pieces—each slightly reimagined—as well as a limited-edition Jameson x Dickies bottle. Building a successful…
CM Weekly June 25, 2023 The centerpiece of Meta’s activation at this week’s Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year. But while the first collab with artist Felipe Pantone focused on how…
