Chief Marketer
we've got a lot to talk about
April 14, 2024

“Your path isn't always easy, but the only ceiling in life is the one that you give it. You can accomplish anything if you've got determination, some grit, some vision for where you want to be, and you think about how you can do something versus if you can do something. I found that to be really valuable throughout my career.

Allice Milligan, CMO at Morgan Stanley

Milligan is referring to her atypical career journey to the C-suite. She left home at 19, worked a paper route, took a camp counselor gig and went to night school before landing a job in financial services. We spoke extensively with Milligan about her rise to the top, philosophies that guide her, how she markets to younger customers, social media strategies, innovative programs at Morgan Stanley, and more.

Unless you’ve been living under a rock, you’re aware of the Ozempic craze. Indeed, from a marketing perspective, the product has been wildly successful. Greg Ippolito, President and Creative Director at Ippolito Media Arts, examines Ozempic’s marketing, particularly its ability to address consumer pain points, and how this strategy can be applied to marketing campaigns across industries.  

The rise of advanced digital humans—interactive, 3D avatars powered by artificial intelligence—presents both opportunities and significant ethical considerations for marketers. As these AI-driven, human-like avatars become more ubiquitous, they hold the potential to revolutionize industries. But it’s crucial to navigate the complex ethical landscape that accompanies their development and use. Here are four ways to navigate this ethical terrain.

Lastly, Dove is celebrating the 20-year anniversary of its Real Beauty campaign platform, which challenges unrealistic standards of beauty by showcasing women’s “real bodies” in its campaign advertising. As an extension of the campaign, it has pledged to not use AI-generated imagery when representing women in its advertising and communications. Read how the company chose to join in on the AI conversation.

Until next week,

Kaylee Hultgren
Content Director
Chief Marketer

If you would like to sponsor this e-newsletter please contact Dara Brooks at [email protected] or call (203) 899-8494.

Looking for a partner, technology provider or supplier? The search is over. Check out the marketer's #1 choice in partner resources, the Marketing Resource Directory, and find your next solution provider today.
This newsletter is brought to you by:

Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.
Read More

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans 

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
Read More

How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup

With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here's what marketers should know before diving in.
Read More

OPINION: 5 Marketing Pain Points Your PR Team Should Solve

The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.
Read More

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
Read More

Partner Content
Fraud & Waste & Bad Data, Oh My!

The path to direct marketing success may seem never ending when you’re dealing with bad data. Melissa’s data quality solutions will help you reach the right customers, fill the gaps in your customer records, and enrich your data with geocoding, demographics, and more. Download your free catalog to learn how verifying, updating, and enriching your data can help you get where you need to be.

Facebook   Twitter   LinkedIn

read more about
The Business Value of Consent and Preferences
The 6 Dimensions of Data Quality
Trust: A Marketer's Competitive Advantage
Brands on Fire: ~Pourri CMO Talks Tech
Creating Personalized Consent-Driven Experiences
The 2023 CM200