China Bans the Use of “Best” in Marketing Materials
So you think your product or service is “the best” and you’re letting the world know that through your advertising and marketing. Well, not so fast anymore if you’re marketing in China.
China has banned marketers from saying they are the “best” or using other superlatives like “highest.” The ban marks a major revision to the country’s advertising guidelines. The new laws carry big fines and the possibility of the offender having their license revoked.
Here’s what you need to know.
