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Refocusing Social Measurement with Objective-Driven Analytics
We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists
We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists
Here are five do’s and don’ts for brands looking to reap the benefits of a workforce properly engaged on social media.
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.
Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?
A new report on 50 major retailers' social campaigns shows that engagement is at its highest in the days leading up to Black Friday.
Learn the plan behind Marriott's new Global Content Studio.
Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.
Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.
Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.