Sony Sponsors Vans Warped Tour This Summer

Posted on by Chief Marketer Staff

Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours’ 10-year-anniversary.

The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is sponsoring the PlayStation Time Warp tent that takes gamers down memory lane with PlayStation hits from the past and gives a sneak peak of what’s next in videogame entertainment.

Tour-goers can sample the latest and soon to be released PlayStation 2 software titles such as Syphon Filter: The Omega Strain, God of War, Hot Shots Golf Fore! and EyeToy: Groove, as well as relive some of the classic PlayStation games.

Vans Warped Tour fans will once again have the opportunity to live life as a roadie through the PlayStation 2 Warped Tour Roadie radio promotion, which will run in select markets on the tour’s schedule as it crosses the country. Winners will embark on a four-day stint as a roadie, encompassing all aspects of the tour including working in production, ticketing, catering and in the PlayStation Time Warp tent. The behind-the-scenes journey will conclude with an all access pass to the festival on the winner’s last day as a roadie.


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