The Road to the C-Suite: Top Qualities That Marketers Should Master
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
How the company transitioned to a points-based loyalty offering for customers.
How the brand is converting customers with smarter data management.
How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
Supply-related trends in digital marketing that the industry should be watching.
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
How brands in the the direct-to-consumer marketing space can move beyond social media.