Channel | Data Driven ROI

Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.

The winning strategies that have been highlighted so far this year in our Brands on Fire series.

Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.