Channel | Data Driven ROI

CMO Corner: On the Convergence of PR and Marketing

|  by Chief Marketer Staff

Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.

How to Create a CRM Strategy Roadmap

|  by Chief Marketer Staff

Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.

	
        

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2023 LIST ANNOUNCED

CM 200

 

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