Channel | Data Driven ROI

Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

You've seen the headlines: 40% return on Acme's latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.

You've heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management

Unlike Superman or Wonder Woman, Batman doesn't have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

My company is currently involved in a database project for an automotive client that needs to select customers and prospects who live within a given radius

Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

When Phil Satre resigns as Harrah's Entertainment Inc.'s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn't get the

CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing